There’s another reason for you to go to Miami and celebrate the beach, the most beautiful people alive who just happen to be clad in bikinis, and the seemingly endless supply of sunlight. The Soho just opened its Beach House in Miami and it’s showing a lot of promise, so far.
Of course there’s a long waiting list (news: 750 people just got ahead of you) and a hefty fee ($1,500) for membership, but if you want the facilities bad enough, you can be a fortunate stranger and check in at the hotel. You’ll have to make a call for beach house reservations, though, because the last time we checked, the online reservation tool on the Soho Beach House website seemed to have done a Houdini on us.
The rates are listed, though, and they begin at a mere $400 a night. Of course, that’s only for the “side room” which is a humble but cozy 300 x 400 feet of space. If you want something more spacious, you’ll have to shell out $625 or more. That’s the starting rate for Beachside Rooms.
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