Four Points by Sheraton Debuts in Midtown-Times Square

Starwood Hotels & Resorts Worldwide, Inc. introduced the Four Points by Sheraton brand in New York City’s Times Square. Owned by Times Square West, LLC, Four Points by Sheraton Midtown-Times Square occupies a prime location on 40th Street in the heart of the New York City’s Broadway theater district. The newly constructed, 244-room hotel is the brand’s third hotel to open in New York City and joins Four Points by Sheraton Manhattan SoHo Village and Four Points by Sheraton Manhattan Chelsea. Four Points by Sheraton has stepped up its growth in New York City as part of the brand’s comprehensive global rejuvenation campaign. In the past five years, Starwood and its partners have invested more than $1 billion to reinvent Four Points by Sheraton resulting in a 70 percent turnover of the portfolio driven by major property renovations, conversions and new-build hotels. The brand also recently opened its first vacation resort hotel in Punta Gorda, Florida and launched its first prototype hotel in San Antonio, Texas. The hotel’s guest rooms all feature the Four Points by Sheraton Four Comfort Bed, free high-speed Internet access, as well as 32-inch, flat-screen televisions. For more information call 866-782-9838