Delta Air Lines will kick off its fifth year of support for the Breast Cancer Research Foundation (BCRF) on Sept. 29 by lighting the New York-JFK air traffic control tower in pink and honoring breast cancer survivors with a live in-flight performance by Hard Rock International PINKTOBER Ambassador Melissa Etheridge. Delta will be joined by Etheridge, BCRF, and representatives from The Port Authority of New York and New Jersey at 5 p.m. EDT, Sept. 29 to light the exterior of the New York-JFK air traffic control tower in pink. Immediately following the lighting ceremony, Delta will host a charter flight for employee breast cancer survivors aboard its signature "pink plane" from JFK to Washington D.C.-Reagan National Airport. While in flight, Etheridge will perform a special acoustic rendition of her hit single "I Run for Life."
"It is inspiring to our employees and customers to become increasingly involved in raising awareness and funds for this important cause," said Joanne Smith, senior vice president of In-Flight Service. "Launching this year's breast cancer awareness campaign in New York continues our growing support and presence in the city. After 'painting' JFK's control tower pink, having Melissa perform in-flight will be an emotional, heartwarming experience."
Delta's "pink" flight between New York and Washington is the first in a series of activities planned throughout October to commemorate Breast Cancer Awareness Month. Thousands of Delta flight attendants will don pink t-shirts and pink versions of the airline's red dress to offer pink lemonade to customers for $2 on flights worldwide, with net proceeds benefiting BCRF. Co-branded Delta and BCRF pink products, including pink luggage tags, tumblers, aprons and pens, also will be available beginning Sept. 15 at www.deltashop.com for $2-$16 to benefit BCRF.
Delta's pink-and-white Boeing 757 aircraft, the "pink plane," featuring BCRF's trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door, first took flight in 2005. Since then, it has flown throughout the U.S., Latin America and the Caribbean to generate awareness for the cause. In that time, Delta has raised nearly $1.5 million for BCRF through donations from customers, employees and The Delta Foundation, the airline's charitable organization. The donations have funded the work of five researchers dedicated to the mission of achieving prevention and finding a cure for breast cancer. For more information, call 866-FIND-A-CURE or visit www.bcrfcure.org
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