Southwest Piloting Onboard Wi-Fi

Southwest Airlines today launched a one-airplane pilot test of inflight wireless Internet with satellite connectivity supplier Row 44. In the next month, Southwest plans to expand the trial to three more aircraft.

The carrier is offering onboard Wi-Fi for free during the trial period, though it plans ultimately to monetize the offering, a spokesperson said today.

Though Southwest did not disclose price points, as it awaits trial results, Row 44 CEO John Guidon said, "If we were selling this as a retail service, meaning if the airlines weren't marketing it, then we'd probably put it somewhere in that $7.99 region, but we have really no input on how much the airlines will charge. They'll charge as they'll see fit and I'm sure it will be a good value."

Southwest expects the trial to extend "for the next few months." The Southwest trial is the first with Row 44, though Alaska Airlines, which already has inked an agreement with the provider, is expected to roll out the service "extremely soon," Guidon said.

Southwest said expansion beyond the pilot requires Federal Communications Commission approval, as Row 44 continues to wrap up its permits. "We're in a process that we've been navigating through for some months, and we're getting very close to the end of that process," said Guidon.

The carrier said the service is compatible with any Wi-Fi-enabled device, including laptops and smart phones, though "cellular technology will not work."

Southwest joins a growing number of domestic airlines that are bringing Wi-Fi onboard. American Airlines and Delta Air Lines in the past year have rolled out Wi-Fi on a limited domestic basis in conjunction with Aircell. American Airlines in August began rolling out the service across its 15-plane Boeing 767-200 fleet, while Delta is planning a fleetwide domestic rollout of the service, which this week launched on its 20th domestic aircraft. United Airlines last month also announced plans to outfit 13 transcontinental Boeing 757 aircraft with inflight wireless Internet capabilities in the second half of the year.